Q: Can I offer discount coupons in my shop?

Harness the power of the Dicount Coupon Offering a coupon in your store is a sure fire way to delight your customers... It can also be a powerful tool to help you reach a new audience. Coupons make fantastic content for social media marketing, You can use coupons to attract new customers, or encourage people to sign up to your mailing list. Let's show you how to set them up right on the Silk Purse Guild - Set up Coupons - Step by Step CLICK ME! P.S. You will need the password. You can find it in the Secret Society Facebook Group

Question 1

What are the guidelines for product photography?

Accepted Answer

ALL PHOTOGRAPHS MUST BE DIFFERENT

Consistently using identical images can easily tire out your customers!

Our website invests in optimizing all uploaded images, therefore, please ensure that you only upload images that adhere to our standards. Neglecting this could lead to the closure of your account.

When you operate an online business, you essentially have no physical products. Your customers are unable to physically interact with your products. The sole tool at your disposal is your product images, which must persuade customers to make a purchase.

By limiting sellers to a maximum of 4 images, we promote higher-quality images. This, in turn, boosts the sales potential for your small business.

Perfect Product Photography Guidelines

When selling online, your product photos are crucial. They act as your main sales tool, unlike at physical craft fairs. Quality images are essential for your online business success.

Gone are the days of casual product photos on kitchen tables. While the standards are higher now, you don't need to buy expensive equipment or spend hours on lighting setups.

You can create outstanding shots quickly using software products with just your phone. Check out the tutorial in the seller onboarding course for the best free app recommendation. See what you can achieve in minutes!

LEFT Original - RIGHT edited in minutes!

https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/BV8AKIOTkv/resources/ZyyivUG2z7/together.jpg (together.jpg)

The original shots are on the left and yes, these are BOTH THE SAME PHOTOGRAPH!. You can achieve these results in minutes, just check out the tutorial in

https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/BV8AKIOTkv/resources/o3VU1UjgmP/necklace.jpg (necklace.jpg)

Format Matters

As a small business owner, you've likely heard of brand consistency. Remember, the Silk Purse Guild is a small handmade business, like yours. To maintain our brand voice, please ensure that your product photos only feature your products.

We do not accept collage images, computer-generated templates, watermarked images, or framed photos. Additionally, we do not allow video or MP4 files as we are not TikTok.

NOT APPROVED on the left YES PLEASE on the right.

https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/BV8AKIOTkv/resources/3FFErqTNsE/no.jpg (no.jpg)

Attention to Detail

Obviously, images should be in focus.

Question 2

Become a Verified Member

Accepted Answer

Silk Purse Guild Verified Member

Becoming verified on the Silk Purse Guild is a doddle and comes with a treasure trove of benefits.

Here's what you can look forward to:

Professional Social Media Content: You'll get a folder chock-full of top-notch, ready-made social media content. No more stressing about what to post next!
Business Theme Tune: Stand out from the crowd with a bespoke theme tune for your business. Perfect for catching eyes (and ears) on social media.
Guaranteed Promotion: Your business will enjoy guaranteed promotion across all Silk Purse Guild social media channels. Talk about exposure!
Free Website: Yes, you read that right! A free website, complete with hosting. Say goodbye to those pesky hosting fees forever.
Email List Building: We’ll help you build that all-important email list, a service that’s pretty much unheard of on other selling platforms.

How to become Verified

At the Silk Purse Guild, we've got an on-site photographer who's an absolute wizard when it comes to product photography. He’s there to help ensure all your product images are top-notch. Here’s the best bit – he keeps an eye out for sellers who are consistently producing high-quality images and ticking all the right boxes. When your shop meets the following criteria, you will be invited to become a Verified Member of the Guild -

High quality, in-focus images
Up to 4 product images that are all completely different
A mix of close-up images and lifestyle shots

As soon as you recieve your invitation, you follow the steps below to become verified and snaffle all of the benefits for being FABULOUS!

[figure]HOW TO BECOME A VERIFIED GUILD MEMBER[/figure]

Question 3

Why can I only add 4 product images?

Accepted Answer

Quality over Quantity

When you are selling online, you literally have zero products. Your

Restricting sellers to 4 images MAX encourages higher quality

You would be amazed at some of the images we have seen uploaded

https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/BV8AKIOTkv/resources/STCojtSUaI/278755048_287970026856698_268034977241670175_n.png (278755048_287970026856698_268034977241670175_n)

To nail the perfect image listing, I would recommend the follow 4 killer shots

The product, in all its glory, full size
A close up of some interesting details
The product as a lifestyle shot (in situ, or in use)
If your packaging is kick ass, show them!

Obviously some products may require more images, so get in

Question 4

Can I offer discount coupons in my shop?

Accepted Answer

Harness the power of the Dicount Coupon

Offering a coupon in your store is a sure fire way to delight your customers...

It can also be a powerful tool to help you reach a new audience. Coupons make fantastic content for social media marketing,

You can use coupons to attract new customers, or encourage people to sign up to your mailing list.

Let's show you how to set them up right on the Silk Purse Guild -

Set up Coupons - Step by Step CLICK ME!

P.S. You will need the password. You can find it in the Secret Society Facebook Group

Question 5

Copyright Law

Accepted Answer

Breacing Copyright Law is a serious Business

We expect all of our sellers to take full responsibility for the legal aspects of their business. Breaching copyright law can get

Super Helpful info for Small Businesses

The UK Government website is the best place to gain information regarding the current copyright laws.

Items breaching copyright will be removed from the Silk Purse Guild, without warning.

Question 6

How do I give my Customer a Receipt?

Accepted Answer

Let's issue a Customer Receipt

Everything to do with payments is handled by Stripe, which you can access in your

If you need to issue your customer with a receipt, simply log in to your Stripe Account

https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/BV8AKIOTkv/resources/BzKYa9jXrN/1.png (1.png)

Once inside, locate the order in question from the list

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To issue a receipt to the customer, open the ACTIONS MENU, by clicking the 3 dots. Then click RECEIPT

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The Silk Purse Guild always issues your customers with an INVOICE for their order. This is what it looks like,

Question 7

Can I change the email address on my account?

Accepted Answer

Why can't I change the email address on my account?

The Silk Purse is an ecommerce website, dealing with financial transactions. As such, we use a heavy level of

One of the most common things bad people and bots do online is try to hack accounts. If you attempt to change your email address

Question 8

Documents are Password Protected

Accepted Answer

Password protected content

As you work towards opening your shop, you may run into documents and trainings that are password protected.

The password for these documents can be located in the Academy, just look for Harry ;)

Question 9

What is the application process?

Accepted Answer

Application Process

Welcome to the Silk Purse Guild! We're excited to have you join our community of talented artisans.

• Submit Your Application: Fill in the application form ensuring you add links to your work and product images

• Approval Review: Once submitted, your application will be reviewed by the founder of the Guild.

• Successful Application: If approved, you’ll receive an email confirming your success.

• Access to Members Portal: After purchasing, you’ll gain access to our private members portal

• Onboarding Course: Inside the portal, you’ll find a link to our onboarding course,

• Free Membership Month: Enjoy one month of free membership to get everything in place without any rush.

• Shop Opening: Once you’re ready, we’ll open your shop for you! Initially, your products will need admin

• As soon as we're sure you’ve found you feet, and got the hang of things, we'll hand over the keys and the shop is all yours!

Question 10

Benefits of Joining the Silk Purse Guild

Accepted Answer

Membership Benefits

Becoming a member of the Silk Purse Guild opens the door to a wealth of benefits designed to support your creative business:

• Pocket Websites: Our innovative pocket websites bridge the gap between your craft fair customers and your online shop. These high-quality business cards feature a QR code that directs customers to a mini website, allowing them to explore your offerings, place custom orders, and stay connected with you. These sites are hosted by the Silk Purse Guild and available for every member

• Email List Building: Unlike other platforms, we enable you to collect customer email addresses directly through your pocket website. This is vital for nurturing a loyal customer base and keeping them informed about new products and exclusive offers.

• Simplified Feedback Process: Our Wall of Love feature automatically sends feedback requests to customers after each sale, helping you gather reviews effortlessly. Positive testimonials are showcased on our site and shared across social media, enhancing your visibility.

• No Listing Fees or Commissions: Experience a transparent selling environment; you keep 100% of your sales as we don’t charge listing fees or commissions.

• Comprehensive Support: Benefit from ongoing training and resources that help you maintain high customer satisfaction levels while focusing on your creative work.

• Community Engagement: Join a friendly and supportive community of artists who share insights, celebrate successes, and uplift each other in their creative journeys.

• Direct Payment Processing: Customers pay directly into your Stripe account, ensuring secure transactions without delays.

• Marketing Assistance: Access to the Secret Sauce, our in-house marketing programme designed to enhance your social media presence and engage a wider audience effortlessly.

• Private Portal: The private membership hub is an important online tool for all guild members, making file sharing files, photos and videos easy. It acts as a central place for accessing guild announcements, benefits, and resources. It also features a task manager and calendar to help with business planning.

At the Silk Purse Guild, we’re dedicated to empowering creative entrepreneurs like you. Join us today and take your business to new heights!

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